What is Instagram engagement rate?

If you are planning to start a new business on Instagram, you should be familiar with the importance of Instagram engagement and the methods of increasing it. Engagement, simply put, is the percentage of page audiences who respond to that page's content. . Engagement or user interaction is meanstheir participation and activity on your Instagram page. Audiences' participations and activities mean liking, commenting, saving, and sharing the content that you have published on your Instagram page.
Now the question is why Instagram engagement is important and how it is calculated. Follow us in this article…

Why is Instagram engagement important?

Maybe you are one of those people who think that the number of Instagram followers is the only criterion that determines the popularity, success, and credibility of an Instagram page. The number of followers of a page used to be a sign of its validity, but today, the number of followers is no longer as important as it used to be because now it is possible for everyone to easily buy fake followers. Instead, what counts as the popularity and credibility of a page is the Instagram engagement rate. But why is Instagram engagement so important? Let's explore this concept with an example.

Suppose that, two bloggers produce content in the field of cuisine on Instagram. The first blogger has 200k followers and the second one has 70k followers. And suppose the average number of likes for the first blogger is 8,000 and for the second one is 12,000. Obviously, in terms of business and impact rate on customers, the blogger with 70k has a higher engagement rate and therefore it is more valuable. The higher your Instagram page engagement is, it means that your audiences like, save, share, or comment on your content more. This level of engagement and activity from your audience on your page not only is an indicator of your popularity and attractiveness among users; but also proves that your followers are not fake, they are all real and active. On the other hand, if you have a large number of followers but your posts receive relatively few likes, it means that the audience is not interested in your content and does not find it attractive or useful, or most of your followers are fake.

On the other hand, a high engagement rate benefits you that Instagram shows your content in Explorer to people who are interested in the field of your page, and this leads to a large number of Instagram users being easily and quickly redirected to your page through Explorer, and the final result is an increase in views, several followers and revenue from the page. You can refer to the article we have prepared in this field to get acquainted with the methods of increasing the engagement rate.

In addition, every business may face various failures and mistakes, and it is better to find out its mistakes as soon as possible and try to fix them. Low levels of engagement rate on your Instagram page help you to know that you are following the wrong way and your business and content generation path is not attractive to your audience, so you need to identify your mistakes and change your strategy to get more people follow you.

How to Calculate Instagram Engagement Rate

For calculating Instagram engagement, two methods are usually used, both of which will discuss below.

Calculating Engagement Rate Using Formulas

The first method is using a simple formula! According to this formula, we have to divide the number of likes and comments of a post by the number of followers and finally multiply by 100. The number obtained indicates the audience’s engagement with the intended post!

Calculating Instagram Engagement Rate by Referring to Specific Websites

In the second method, you can refer to special websites that calculate the Instagram engagement rate. In the following, we will introduce some of them ...

Calculating Engagement Rate Using the ‘Triberr’ Website

The first website we are going to introduce is the ‘Triberr’ website. The way of working with this website is as the following: first, you enter your details and the information of the account that you want to calculate the engagement rate of that by clicking on the REGISTER NOW option, and then you use the free Triberr subscription.

Calculating Engagement Rate Using the ‘SocialBlade’ Website

Another active website that we can name in the field of calculating Instagram engagement rate is ‘SocialBlade’ . Using this website, you can get complete information about influencers, fake followers, etc.!
For the beginning, you must first select the social network you want from the box at the top of the page! As you can see, this option is initially on YouTube by default, which should be replaced by Instagram! Then you can use the free services of this website by entering your Instagram ID in the box.

Calculating Engagement Rate Using the ‘Phalanx’ Website

‘Phalanx’ is another active website for calculating Instagram engagement rate, which has certain limitations. For example, on this site, you can only check the engagement of your intended pages 3 times a day, and for further reviews, you need to purchase a subscription.
How to work on the ‘Phalanx’ website is that you must first register from the Login section and then SIGN IN and save your username to re-enter the site. After registering, enter your Instagram ID name from the Type Instagram handle section and enjoy a 30-day free subscription to this site!

What should be the Instagram engagement rate?

Unfortunately, there are no specific and accurate criteria for the engagement rate of Instagram pages. Because factors such as the type of page, the field of activity of the page, the number of followers of the page, the number of content, the time of starting the activity of the page, etc., affect its engagement, it is not possible to determine the exact rate of engagement. However, research on various Instagram pages shows that an engagement rate of over 1 is good for most pages.

The higher the engagement rate of a page than 1, the better the Instagram page performs and follows the right path. It is important to note that you should not be discouraged by the low engagement rate of some posts from your performance. Some posts have higher engagement rates and some less than 1; the important point is to increase followers, sales, and visits, which shows that your page interests the audience.

Wrapping up

Engagement rate is the most important marketing criterion of Instagram, which will cause the revenue of your business if you pay attention to it! Audiences’ satisfaction with the content you have published, not only encourages them to buy your products; but also increases the number of followers on your page.